I creative directed Urban Decay’s social and digital campaign and content for Inked Brow, a breakthrough 60-hour semi-permanent brow gel. The goal was to show the miracle product in use, while using the opportunity to repulse the brand’s iconic Brow Blade pen. Through long form tutorials, short form efficacy videos, and a new perspective on video art direction, the campaign drove strong spikes in engagement and sales.
Photography: Devon Trunk. Video: Rosanna Peng